A Designer Brand in a Developing Country – Challenges: Production / Marketing / Distribution
Seraka

Senegal is a country of 12 million inhabitants. Large consumer of fashion, yet the country saw its garment and spinning industry collapse then disappear almost completely today in 2012. Nevertheless the informal sector of garment production grew considerably with an increased consumption of local clothing and the multiplication of micro garment factories.

Selly Raby Kane
The fashion scene is crowded and talented. We are all like little children trying to find our way in this industry without a real path or cadre. You have to create your own way. And it is maybe a strenght because only the more talented or motivated will succeed in living their dream and living from it. Link zum Interview